Planetcast Media Services Delivers Flawless IPL 2024 Season
Planetcast Media Services proudly announced the successful delivery of the Indian Premier League (IPL) 2024 season, ensuring zero downtime or glitches across 74 matches held in 13 stadiums. This achievement continues Planetcast’s legacy of providing top-tier media services for major cricketing events, including the recent T20 World Cup, which concluded with India defeating South Africa.
Seamless Broadcasting and Streaming Solutions
Having established itself as a leader in high-quality broadcasting and streaming solutions, Planetcast has been a trusted technology partner for the IPL for the past 17 years. In 2024, Planetcast ensured cricket fans enjoyed uninterrupted coverage of the T20 World Cup via Star Sports, Hotstar, and Times Internet Group’s Cricbuzz. Planetcast’s advanced media services enabled the delivery of advertising worth approximately $450 million for the IPL rightsholders, split almost equally between broadcast and digital platforms, comparable to the $465 million in 2023.
Comprehensive Services for IPL 2024
For the 2024 IPL season, Planetcast provided the following services:
- Star Sports: Delivering domestic TV broadcasts to 17 channels in 11 languages, including encoding, live transmission, playout, packaging, and delivery solutions.
- Viacom18: Supporting over-the-top (OTT) streaming on JioCinema.
- Times Internet: Facilitating international OTT streaming and playout for Cricbuzz.
“Our long-standing partnership with IPL rightsholders underscores our capability to handle live events of significant scale that generate advertising revenues of $450+ million,” said Sanjay Duda, CEO of Planetcast Media Services. “With the financial stakes so high, it’s critical that we remain dedicated to performing flawlessly and enhancing match coverage across all platforms. We are also incredibly excited to have provided media services for the T20 World Cup, which concluded with India hoisting the trophy after an exciting win against South Africa.”
Record-Breaking Viewership Figures
The IPL’s exponential growth is evident in the record-breaking viewership figures year after year. Star Sports, Disney Star’s broadcasting channel for IPL 2024, attracted a record-breaking audience of 546 million over the first 67 matches, according to India’s Broadcast Audience Research Council. JioCinema’s streaming figures showed a 38% increase in viewers streaming IPL in 2024 over 2023, with 620 million viewers watching matches on the Viacom 18 service. IPL’s opening 2024 match alone attracted 111 million fans on JioCinema, marking a staggering 51% increase from the previous year.
Extensive Services for the T20 World Cup
Building on its IPL success, Planetcast also provided comprehensive services for the T20 World Cup, including:
- Star Sports: Managing the world feed via satellite, covering 17 channels in three languages, and providing encoding, live transmission, playout, packaging, and delivery solutions.
- Hotstar: Delivering disaster recovery services, channel content replacement, and vertical feed delivery.
- Times Internet Group (Cricbuzz): Implementing AI-based editing for instant highlight creation, near-real-time ad insertion, and graphic insertion and playout for the US market.
Planetcast Media Services continues to demonstrate its expertise and reliability in delivering seamless and high-quality broadcasting and streaming solutions for major sporting events, ensuring fans enjoy uninterrupted and engaging coverage.(Dubai7 realmoneygame)